Plans:
Formulate publicity plans and develop press releases, press kits, sell sheets and other promotional materials

Partnerships:
Develop corporate partnerships for book promotions – establish key contacts for specific projects

Endorsements:
Enlist high-profile personalities to contribute forewords and book endorsements

Websites:
Develop book-specific websites to support publicity and sales

Pitch:
Proactive at suggesting seasonal or topical story ideas to media and suggest books to coincide with editorial calendars/agendas

Media Relations:
Adept at working with authors and media outlets to arrange interviews, excerpts, and feature stories

Network:
Attend and network with media, clergy, professors and booksellers at academic and trade events such as the American Academy of Religion/Society of Biblical Literature conference, Book Expo America, International Christian Retail Show, Religion Booksellers Trade Event, EXPOLIT, and the Religion Newswriters Association conference

Events:
Recent major events include authors on C-SPAN, book launches at the National Press Club, national and local media interviews, and book events at the Church Center for the UN, the Interchurch Center, and the Malcolm X Center in New York City

Reviews:
Secure major book reviews in USA Today, National Catholic Reporter, Choice, Presbyterians Today, The Lutheran, Publisher’s Weekly, Catholic Biblical Quarterly, Interpretation, Christian Century, Sojourners, and many additional print media

Report:
Set up effective systems for cataloging reviews received and reporting publicity efforts to authors and publishers

Design:
Design and populate electronically based publicity systems specifically keyed to specific book publishing programs and readership